Wheel's Reels

August 13, 2006 Press Release:
Wheel's Reels Incorporated is proud to announce that Kelly Darden from Outdoor
Moments on the Outdoor Channel will be covering the 2nd Annual Wheel's Reels Striper
Showdown. The tournament will be the feature for a complete "Outdoor Moments" show,
with the time slot yet to be determined. This elevates our tournament from a regional
event with local and regional print coverage to a nationwide, televised event reaching
millions of homes across the country. This exciting opportunity will create added
exposure for the local economy, sponsors and, of course, the tournament and its
participants. The 2nd Annual Wheel's Reels Striper Showdown, sponsored by
Wheel's Reels Incorporated in conjunction with Hatteras Island Fishing Militia,
will be December 1 through December 3, 2006.

Have you ever wanted a rod that was
designed to cast where others only talk about
casting too? If so, the Nail is the rod for you.
A no compromises approach to distance
casting has been taken with this rod, and
stiffness of the component has been maximized.
Initially, born on the Piers of North Carolina,
where the fisherman are affectionately
called "Plankers", the rod blank name

"Nail" seemed appropriate. The name matches its designed use and the rods response. It is
as stiff and durable as a Nail! Due to the action of the rod and the stiffness designed into it
from the ground up, this rod is not for the faint of heart.

Due to the overwhelming response for
the Inferno, a new rod has been designed
with the intent of satisfying the fishing
enthusiast who requires a rod that is
easier to load. The Fusion is a very light,
Heaver style fishing blank that is more
than capable of launching 8oz out of
sight, yet shares the same extreme, fast
action that fisherman have grown to
expect from other Wheel's Reels blanks.

Through, new material science a specialty carbon fiber has been chosen for this blank that
allows the modulus of elasticity to be increased, yet not compromise durability. And at the
same time reducing the overall blank weight by 25%! In real world speak, this is called
"Getting your Cake and eating it too!".

Concord, NC - Wheel's Reels Incorporated, in conjunction with the Hatteras Island Fishing
Militia, is proud to announce their 1st Annual Wheel's Reels Striper Showdown fishing
tournament to be held on Hatteras Island from Coquina Beach to Hatteras Inlet. The
tournament will run from 12:30pm on December 2nd to 6:00am on December 4th with
registration and headquarters located at Camp Hatteras in Rodanthe, North Carolina.

"We are confident tournament participants will be happy with the return on their registration
in our inaugural striper tournament. We're offering up a lot of great prizes, information and
activities. They'll walk away remembering this experience and returning to fish again
next year, " said Tommy Wheeler, CEO of Wheel's Reels Incorporated and one of the tournament's directors. At this time, cash prizes for 1st and 2nd in two categories will be
awarded - $3,000 for first and $500 for second. A "Grand Prize" of $25,000 will be awarded
to the registered participant who catches the new NC State Record Striped Bass. This record
was last broken in 1972 by Cathleen Willis with a 60lb striped bass from the Hatteras Island
surf. Vice President of Wheel's Reels Incorporated and tournament director, Tommy Mitchell
explains, "It's been a while since the NC State Record Striped Bass was caught so we're
hopeful our participants' odds of breaking the current record are high."

Tournament Directors are receiving great sponsorship support locally from merchants,
charter captains and real estate agents, and nationally from fishing reel and equipment
companies, as well as, outdoor clothing retailers. "The sponsorship and support for the
tournament have been exceptional, " said Rob Alderman of Hatteras Island Fishing Militia,
who is also serving as a director of this year's tournament. "The sponsorship response we
have received is allowing us to offer great things to our tournament participants and giving
us a chance to give back to the local community." Several large prizes, such as weekly house
rentals, have been donated to a local fire departments, North Carolina Beach Buggy
Association and the Outer Banks Preservation Association to raffle for the benefit of their
organizations.

Wheel's Reels Incorporated is a custom component fishing manufacturer, Incorporated in
North Carolina in 2003. Their products range from magnetic side plates for reels to custom
bearings to replacement crossbars. Their new Carbon Fiber Surf Fishing Rods offer an
economical carbon fiber product that is revolutionizing the surf fishing industry. The company
tests and markets their products primarily at the Outer Banks of North Carolina but has grown
to serve surf fishing enthusiast up and down the east coast.

The Fisherman Magazine
November 10, 2005 - issue 45 Article, Drum Drunk!
by Ric Burnley